Maurten

Innovation as a driving force

In the 1960s, scientists discovered that consuming carbohydrate-rich solutions during exercise improved performance. The first energy drinks were born. Unfortunately, as many athletes know, this often leads to stomach problems, particularly during prolonged efforts — the stomach simply cannot tolerate high sugar concentrations. This is where Maurten steps in. The brand set out to create a sports nutrition product that the body could truly tolerate.

To achieve this, they developed hydrogel technology. What does it involve? The carbohydrates in Maurten products are encapsulated in hydrogel (derived from pectin and alginate), which transports them rapidly from the stomach to the intestine where they are absorbed. This helps you avoid the digestive issues that can arise when food remains in the stomach.

Even better, thanks to this technology, the body is able to absorb larger quantities of carbohydrates. With a standard energy gel or energy drink, the body can assimilate a maximum of 60 g of carbohydrates per hour. With hydrogel, it can now absorb up to 90 g per hour. An innovation that is revolutionising the world of sports nutrition.

Maurten drinks and gels

After developing this technology, the Swedish brand launched its range of energy gels and drinks. Available in our online shop, you will find the iconic Gel 100 and the Drink Mix 160, among others. The drinks come in sachets — simply pour the powder into your water bottle, add water, and you have a carbohydrate-rich drink. It instantly transforms into hydrogel in the acidity of the stomach. As explained above, the hydrogel then transports the drink and all its benefits from the stomach to the intestine, where the carbohydrates are absorbed.

As for energy gels, they come ready-made in hydrogel form. It is sodium alginate and calcium carbonate that create this texture. Built on the same principle as the drinks, all nutrients — both salts and carbohydrates — contained in the gel are transported smoothly from the stomach to the intestine.

Maurten products are high in carbohydrates, with no risk of digestive discomfort. No flavourings are added, and all recipes are free from preservatives and colourings. Each formulation contains only the essential ingredients.

Products adopted by athletes of all levels

Maurten is a brand trusted by the world's best athletes. Kilian Jornet, the legendary ultra-trail runner, used their products for years before becoming an official brand ambassador. The same is true of Eliud Kipchoge, who broke the marathon world record in Berlin in 2018, and Joshua Cheptegei, who broke the world records for both the 10,000 m and the 5,000 m.

Whatever your discipline, Maurten gels and drinks are designed to meet your needs. In a very short time, the sports nutrition brand has gained widespread adoption across many outdoor activities, from ultra-trail running and cycling to triathlon. They will be the perfect companion during your races and events (UTMB, Marathon des Sables, GR20...).